It is incredibly important as a psychology student to gain a strong statistical background. A strong statistical background suggests enough evidence to support the findings of an experiment whilst a weak statistical background suggests the opposite. Primarily, without statistics and the use of raw data, it would be difficult to determine the significance, validity and the reliability of research experiments. Therefore without statistical evidence, one could not accurately determine the exact significance of relationships between variables.
Statistics is absolutely essential in the field psychology, however it is also vital in general, every-day life. For example, statistics is an important contribution to advertisement in the media. According to Nivea, 73% of the population of women that they surveyed agreed that one of their products gave them firmer skin. This statistic will help Nivea to sell their product to the general public as 73% seems like a large number of people. However, the commercial fails to mention how many females their population actually consisted of, therefore although the commercial states that the majority of the population that they surveyed agreed that the product was successful, without the more vital statistics (the approximate number of females that were surveyed), we can’t determine wether 73% is a large number of women or not.
Having statistical evidence to support a finding enables researchers, scientists and members of the general public to think critically and provide confidence in obtaining an opinion or judgment.